The natural character of a perfume is defined by standards governed by the ARPP (Professional Advertising Regulatory Authority).

The ISO 16128 standard reserves the name “natural product” for cosmetics composed of more than 95% natural ingredients (including alcohol).

At The Pink Artist, the creations of the initial collection (x6 fragrances) exceed the threshold of this standard by achieving 100% naturalness.

Above all, by using exclusively raw materials of plant origin and transformed according to so-called traditional processes, they also meet the ISO 9235 standard which certifies the naturalness of the raw materials present in the perfume concentrate.

Yes, both because:

- our finished product does not contain any ingredients of animal origin;

- and no animal testing is carried out.

It all depends on the length of what we mean by 'wake'...

The fragrances of the initial 100% natural collection have been developed to be delicate & addictive skin fragrances.

Unlike 'long', invasive fragrances, their swirls will first be yours, then will be shared with the people closest to your intimate circle.

“I am for myself, before being for others; and among them, I will be for those who feel close to me”

Our perfumes have been developed and optimized to ensure they last (even without using the synthetic molecules very often added for this).

But as a reminder (you already know this), be aware that the staying power of any perfume will always vary:

- depending on its olfactory construction (fresh notes generally remain perceptible for less time than more heady ones)

- also depending on the characteristics specific to each person which can also vary depending on the conditions. In particular, the general pH of our skin, our sweat levels, etc.

In a word, a perfume can "fit better" and therefore suit one person than another.